The National Convergence Technology Center (CTC) is pleased to announce that its December 2020 “Brown Bag” webinar on LinkedIn strategies has inspired a new journal article. This past May, the Community College Journal of Research and Practice published “Leveraging LinkedIn: How Can Educators Help College Students Market Themselves,” which was co-authored by the National CTC’s very own Assistant Director Mark Dempsey. The article ties together previous LinkedIn research led by Dr. Ruby A. Daniels of Texas A&M University San Antonio with the results of the National CTC’s survey of attendees at her December webinar.
The simple strategies and best practices presented in Dr. Daniels’ webinar received an overwhelmingly positive response from attendees. Feedback from the survey, however, illustrated the challenges faculty face teaching LinkedIn strategies. Most common were difficulties getting students to appreciate the value of online professional profiles and to understand key strategies of self-promotion. But respondents also noted other factors, such as a lack of available class time and or lack of interest in LinkedIn among colleagues. Each program seemed to take a different approach in teaching LinkedIn, with some more comprehensive and robust than others. Even so, most webinar attendees indicated an intent to incorporate elements of the webinar into their classroom.
Access the article abstract here.
Watch Dr. Daniels’ December 2020 half-hour webinar “Avoiding LinkedIn Blunders” here.